Ghana FA president Kurt Okraku has challenged Coaches in Ghana’s top-flight to dress properly as part of improving the brand for next season.
Kurt Okraku lambasted some coaches who dress improperly to games last season which he believes affects the Ghana Premier League brand.
Speaking at the UEFA Assist Programme organised for coaches last week the Ghana FA president pleaded with the coaches to take their personal branding seriously.
“Let’s be mindful of our post-match interviews, the way some of you coaches dress to appear for games is terrible”.
“Please, we are here to speak about the brand position and brand reposition.
“We are here speaking about adding value to the product we offer our consumers and you come to the game, not well dress”.
“You come to the game not properly dressed, please I will plead to you coaches to dress properly henceforth’.
He added: “Let’s be mindful of our post-match interviews, the way some of you coaches dress to appear for games is terrible.